Red Ramen...yum?
Burger chain Red Robin is pairing two staples in a college kid's diet: burgers and ramen. The restaurant revealed on Tuesday that it will begin selling a burger with a bun made from ramen noodles, a quintessential dorm room staple.
The Red Ramen Burger is a beef patty topped with chili-infused cabbage, carrots and onions, basil, a teriyaki and Chiu Chow aioli and a crispy ramen bun. The new, limited time only, menu item plays off the ramen burger food craze in New York City and Los Angeles.
Shares of Red Robin were up more than 6 percent in after-hours trading Tuesday.
"We closely follow emerging trends, and when the ramen burger first debuted, our culinary team worked to develop Red Robin's take on the foodie favorite, enabling us to be the first to offer it nationally," said Jonathan Muhtar, Red Robin's chief marketing officer, in a statement. "At Red Robin, we strive to constantly provide our guests with unique experiences and menu items that they can't get anywhere else in the casual dining industry."
Red Robin is known for its menu items such as a beer milkshake, a ghost pepper burger and a nacho-topped burger.
The Ramen Burger will be available for about two months, starting April 4. On April 19, Red Robin is offering the first 22 college students who enter participating chains a Red Ramen Burger and Bottomless Steak Fries combo meal for just 22 cents, the average cost of a pack of simple ramen noodles. For everyone else, the burger will be discounted by $2.22 on April 19.
CORRECTION: On April 19, Red Robin will discount its Ramen Burger by $2.22 for some customers. The burger will be on the chain's menu for about two months starting April 4. The discount and timeframe were misstated in an earlier version of this article.