The world's richest company celebrates its 40th birthday Friday. With a market capitalization of $608 billion, dedicated customers and a level of prestige that invites constant press scrutiny, it's easy to forget how often critics have declared Apple's premature demise.
Indeed, the company has been assigned to the dustbin of history at least 70 times since 1995, according to technology blog Mac Observer. (Not always without cause — the company was months away from bankruptcy when Steve Jobs retook the helm in 1997.)
Still, despite any number of unsuccessful products — think Lisa, the Newton MessagePad and the Pippin gaming console — reports of the company's death have been repeatedly exaggerated. Here are a few times detractors have, incorrectly, written the company off.