Starbucks fans, your favorite coffee shop has been taking notes.
Using consumer data, the coffee chain designed its new line of products to complement the habits it gleaned from its own stores. Basically, the company says it talked to its baristas about how customers ordered coffee, lattes and tea while in Starbucks locations and culled several industry reports about at-home consumption. It used that data to create K-Cups and bottled beverages to sell in grocery stores.
The company touted the new grocery line at a marketing event in Manhattan last week, where baristas shared stats as they poured samples.
For instance, some 43 percent of the tea-drinking customers skip the sugar, according to the company, which cites a 2015 report conducted by consumer research firm Mintel. Some 25 percent of consumers don't add milk to their iced coffee when drinking the beverage at home, Starbucks says, citing another industry report.
To cater to those palates, Starbucks created two unsweetened ice tea K-Cups — Mango Green Iced Tea and Peachy Black Tea — and recently launched unsweetened and sweetened black iced coffee without milk or added flavors.
"It's a way for [Starbucks] to expand a brand that's already owning retail and bring it into consumer's homes," Tammy Katz, CEO and founder of Katz Marketing Solutions, told CNBC. "So, they can almost double consumption because consumers are going to want to drink it when they go to the actual Starbucks locations and now they have the freedom to drink it at home."
Katz noted that Starbucks is tapping into a "mega trend" by offering this type of customization in its products.