A new sports venue just opened with a live show right off the Las Vegas Strip, and for now the 20,000-seat arena is emblazoned with the T-Mobile logo.
Details on the deal are sparse, but the Las Vegas Review Journal reported that T-Mobile will be paying less than $6 million a year for a naming rights contract in the 10-year range. T-Mobile itself said those numbers were not confirmed and would only say the deal was "multi-year and multi-million." The arena's joint owners, AEG and MGM Resorts, also declined to comment on the specifics.
If T-Mobile is paying around $6 million a year, that would put the deal among the top 20 in the country on an annual basis, according to Revenues From Sports Venues' database (which does not include college sports). That's a lot of money, but not much more than just the spot cost of a single 30-second Super Bowl ad this year.
It's also far behind the most expensive naming rights — Barclays and Citigroup are each paying $20 million a year for two decades of rights to their New York venues. Here's how the nation's venue naming rights stack up (hover for more information):