A March Madness victory in men's college basketball apparently lifts more than a school's spirits.
National attention from the tournament also boosts applications from prospective students, according to an analysis of past wins by Moody's Investors Service.
As the Villanova Wildcats celebrated their victory this week in the NCAA men's basketball tournament, the school is basking in the national attention brought by the team's buzzer-beating, 77-74, win over the North Carolina Tar Heels.
On Friday, the city of Philadelphia threw the team a parade that wound through Center City past City Hall, joined by the school's band and cheerleaders, along streets lined with cheering fans. The school's suburban campus was closed and all classes cancelled to allow Villanova students, faculty and employees to attend.
A three-point buzzer-beater gave the Wildcats the win Monday against North Carolina.
When the cheering stops, the staff over at the admissions office should get ready for a surge in applications from prospective students, according to Moody's analysts.
They found colleges and universities that do well in the NCAA Men's Division I basketball tournament often see a surge in applications well above the average gains during the same period for all public or private universities.
The University of Connecticut felt the admissions bump twice in the last five years, following the Huskies' tournament wins in 2011 (applications up 27 percent) and 2014 (up 35 percent).