The poll results are in: We're better at robodialing than the robots are.
In November, CNBC.com reported on a company that's disrupting the world of robodialing. Instead of those annoying outbound spam calls that disrupt family dinnertime, Reconnect Research works with technology that accepts inbound calls and turns them into research and polling opportunities.
One problem with traditional polling is it depends on respondents answering calls from unknown numbers and using landlines. With cellphones and caller ID, most people won't answer their phone if a random person or unknown number is calling. People hardly pick up landlines at all.
However, people still have to call important numbers like banks, insurance or credit card companies. When people call those numbers and misdial, Reconnect can send that call to a researcher.
That's what makes inbound dialing different: It gives a much more accurate representative sample of Americans.