Streaming service Tidal was hit with a lawsuit on Monday alleging the owner Jay Z and rapper Kanye West used deceptive marketing practices.
The lawsuit, filed by Edelson PC, claims that the streaming service acquired $84 million in personal data and credit card information from users by offering exclusive access to West's newest album, "The Life of Pablo," according to Variety.
The Grammy Award-winning showman had said publicly that the "Pablo" album would "never ever" appear on Apple Music or iTunes, and claimed he would not sell it to collectors, as Wu-Tang Clan did with an album sold to embattled pharmaceutical executive Martin Shkreli.
However, although it started as a Tidal exclusive, West's album soon became available on other services such as Pandora, Spotify and, yes, Apple.
The lawsuit, which names West, Jay Z and Tidal, claims that users were lead to believe that the only way to obtain the album was through the streaming service, thus prompting a mass increase in subscriptions. It is estimated that the company's value increased by $60 million based solely on the buzz created by Tidal's exclusive album release, according to the Washington Post.
The lawsuit is seeking class-action status.