Leave it to General Electric —the company that once used grilled meat to make a point about science—to engineer its very own brand of eye-watering hot sauce.
When you hear the name GE, the last thing that springs to mind is condiments. Yet that's what the manufacturer has created, launching a limited edition line of hot sauce called 10^32 Kelvin—the temperature at which all things start to break down. The small bottle tastes as if it contains the liquid heat of a thousand suns.
Foodies' ardor for chicken wings and spicy cuisine has turned hot sauce into a global market worth nearly $2 billion in sales, according to a 2015 Euromonitor report. Yet for GE, this isn't meant to be a leap into the food business: the company will only manufacture 1,000 bottles—all of which sold out on Thrillist within the space of a few hours on Monday morning.
According to the company, it's seen as a creative way to draw attention to GE's technology prowess, helping people understand the science behind its innovations. Last year at SXSW, the company took a similarly scientific approach to making barbecue, in order to talk up its food and neuroscience capabilities.
"In hot sauce, it's all about the heat. In jet engines, it's all about the heat," Doug Decesare, a GE global research manager in its aerothermal and mechanical technologies group, told CNBC recently.
Hence the hot sauce, which is made with two of the spiciest (and scary sounding) peppers in existence: The Carolina Reaper and the Trinidad Moruga Scorpion.