Dwayne "The Rock" Johnson thinks you sleep too much.
Johnson, who launched his "motivational lifestyle" brand "Project Rock" in March with clothing and backpacks sold via Under Armour, has a new app, the "Rock Clock."
The Rock Clock, which can be downloaded for free from iTunes, differs from traditional alarm clock apps. It doesn't have a snooze button. There is also a feature that allows users to sync their clocks to Johnson's (who is apparently quite the early riser).
Johnson joins a litany of other celebrities in the apparel and tech space with the launch of his brand — which is not to say success is guaranteed.
"Just because you make movies or sing songs doesn't mean that people are going to care about your diapers, your haute couture dresses or whatever it is," Christopher Durham, vice president of retail brands at Theory House, told CNBC.