Imagine a television service that knows a viewer watches "Today" every morning and "The Daily Show With Trevor Noah" at night. On the subway, this TV fan catches up on the news on the phone.
When viewers turn on the service, it is already streaming their favorite programming depending on the time, place and device in use. It also understands what she is most likely to want to watch next.
That is the new vision for Hulu, which got its start primarily as a rerun service for broadcast TV shows.
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"How do we get people to content that they love, fast?" said Mike Hopkins, Hulu's chief executive. "How do we make it so personalized that we are thinking ahead for you so that you don't have to?"