For a brief time, some Uber riders may enjoy an extra perk when they summon a ride: a free trip in a Maserati (or the like), with built-in entertainment to boot.
The ride-hailing startup has teamed up with Amazon to give select users in Los Angeles an upgrade to its premium car service, UberLUX, the company said in a blog post on Thursday. As they're being driven around, users will be handed a Kindle Fire HD tablet from which they can watch Amazon Original Series shows like Transparent, Bosch, or The Man in the High Castle for free.
"Request, relax, and watch some of the best Amazon Original Series from the backseat of your UberLUX — the ride and the entertainment are complimentary," Uber said in an email sent to an unknown number of users.
The promotion will run from 8 a.m. to midnight between May 12 to May 14, Uber said in its post, and it'll appear as an option to eligible users in Uber's app.