It's noon on the East Coast and Matthew Beardsley, known as Probly_ovr_9000 on the popular streaming website Twitch, is ready for his daily stream. He turns on his Playstation4 console and makes sure his mic and camera are working. When he goes live, he sees the numbers in his viewer count light up.
On an average day, over 100 people watch him stream Activision's "Destiny," a first person shooter game that has a huge online following. He gets a donation, and then his screen lights up with a subscriber. He gives a shout out and continues on his mission to go flawless to the lighthouse.
Beardsley is just one of thousands who stream on Twitch every day—looking to reach internet stardom.
Twitch was purchased by Amazon about 2 years ago. At the time, not many investors knew of the company or what it did. More importantly, people thought Amazon was crazy paying almost $1 billion for a video game streaming company. 'Who wants to watch people stream video games?' was a common refrain.