YuuZoo might be not be playing with the big boys of social media, but that could change especially after it caught the attention of Chinese e-commerce giant Alibaba.
In March, YuuZoo announced a multi-million dollar deal with Alibaba Sports Group to organize and run the AliSports World Electronic Sports Games (WESG), and manage the E-Sports Clubs Competition Center for Alibaba in China.
Alibaba through AliSports Group plans to invest 100 million yuan ($15.4 million) in just the WESG alone, according to a YuuZoo announcement. The eSports tournament will be a big deal in the cybersports space, with the total prize pool exceeding $5.5 million.
"eSports in China is booming under the government's guidance in a very big way," notes Zilliacus.
YuuZoo's first-quarter revenue in FY2016 was $33.14 million (S$45.5 million) up a whopping 243 percent year-on-year, while EBITDA for the same period was up 105 percent at $14.3 million.
Despite YuuZoo's solid financial results, Zilliacus said, "it has not been easy to get investors to understand our business model [and] in hindsight, maybe the reverse takeover concept was not the right way to list."
The social e-commerce firm listed on the Singapore Stock Exchange in 2014, through a reverse merger of components trader W Corporation. YuuZoo's shares are currently trading at S$0.18 each, compared to its trading debut at S$0.51 in September 2014.
"I am a bit frustrated by the fact that we have been the only [Singapore-listed] company in the social media space, and I think a lot of investors fail to understand what the business is really all about and how profitable and interesting it is," he told CNBC.