Chewbacca mask sells out after laughing video goes viral

Chewbacca masks sell for $500 on eBay
Chewbacca masks sell for $500 on eBay

Never doubt the power of social media.

An electronic Chewbacca mask has sold out from several major toy chains because it was featured in a viral video.

The giggle-inducing video, posted by Candace Payne on Facebook, has garnered more than 54 million views since it was posted Thursday afternoon. The clip features Payne laughing hysterically in her car while testing out a mask she purchased at Kohl's.

"We have received an overwhelming amount of interest in the Star Wars: Episode VII The Force Awakens Chewbacca Electronic Mask by Hasbro since Candace posted her funny and lighthearted video," a Kohl's spokeswoman told CNBC. "The mask is currently sold out on"

The mask also appears to be sold out online at several other retailers including Wal-mart, ToysRUs and Amazon. It's still available on, but, at this rate, it'll probably be out of stock in less than 12 parsecs.

"In the last day or so, we've seen popularity of StarWars: The Force Awakens Chewbacca Electronic Mask increase tremendously among our consumers both in-store and online," a spokeswoman for ToysRUs told CNBC.

CNBC was unable to confirm whether Payne's video drove sales of the noisy mask on Amazon and

Payne, Amazon and Walmart did not immediately respond to CNBC's request for comment.