Never doubt the power of social media.
An electronic Chewbacca mask has sold out from several major toy chains because it was featured in a viral video.
The giggle-inducing video, posted by Candace Payne on Facebook, has garnered more than 54 million views since it was posted Thursday afternoon. The clip features Payne laughing hysterically in her car while testing out a mask she purchased at Kohl's.
"We have received an overwhelming amount of interest in the Star Wars: Episode VII The Force Awakens Chewbacca Electronic Mask by Hasbro since Candace posted her funny and lighthearted video," a Kohl's spokeswoman told CNBC. "The mask is currently sold out on Kohls.com."