Since at least the 1990s, Hollywood has been trying to bring video games to life on the big screen—with only modest success.
Now, the makers of "The Angry Birds Movie" are hoping to reverse what's been a historically losing record for the genre. The movie is based on a Finnish video game that's been a hit with smartphone users for years, but struggles under the weight of countless predecessors that have missed the mark at the box office.
"Angry Birds," which opens today and has a $173 million budget, raises expectations that this time could be different. The Pixar-esque animation aims for a children's audience—and Pixar's ability to spin cartoon movies into gold—that differs somewhat from the fans flocking to blockbusters like "Captain America: Civil War."
So why would anyone go see a movie about mad animals that fly?
"The fact that [there's] something silly about it and it's both odd and quirky that lends itself to being a movie, director Clay Kaytis explained to CNBC in a recent interview.
"There are a lot of apps and games out there that are either too fully fleshed out that have to be a certain thing, or just don't have anything to hang anything on. This at least has a basic conflict and a fun world," he added.