It's no spoiler to assume that Bruce Wayne and Clark Kent will get over their beef and eventually team up in "Batman v Superman: Dawn of Justice."
The question is whether the World's Finest can conquer the superhero box office and a slew of pre-release bad press.
Early indications are that fans are shrugging off reviews. The movie broke the record for Thursday night sales over an Easter weekend, earning $27.7 million at the box office, "Variety" reported, with some analysts expecting total opening weekend receipts to break $150 million.The appeal of the long-awaited cinematic slugfest will surely be enough to pack U.S. theaters with hardcore fans this weekend, analysts told CNBC.
Whether the movie will have staying power beyond the opening, however, may largely depend on word of mouth. And thus far, reviews have not been what a studio would hope for a $250 million tent pole intended to kick off a slew of future films.
With mediocre reviews pouring in, "Batman v Superman" had a 31 percent "fresh" rating on Rotten Tomatoes, a website that serves as a barometer of movie reviewer and fan sentiment, as of Thursday afternoon. The general opinion is the movie is good enough, but far from great.