Machine Zone operates one of the most successful mobile video game franchises in the world: "Game of War." For its next trick, it will dramatically improve the efficiency of New Zealand's public transportation system.
The maker of free-to-play video games is leveraging the technology it uses to match players within its digital worlds to create solutions for complex real-world problems, like allocating money for advertisement buying or helping cities improve bus schedules.
"Machine Zone is really a real-time technology company. We've been focusing on many-to-many, kind of massive environments where millions of people can interact with each other at once," Gabe Leydon, Machine Zone founder and CEO, told CNBC's "Squawk Box" on Thursday.
Essentially, Machine Zone aims to organize cities in the way it manages its fantasy realms.
"Soon … entire cities will be networked in one real-time environment, which will create a level of efficiency that the world hasn't seen yet," he said.