There is a reason that the Dallas Mavericks have the longest active sellout streak in American sports. That reason is Mark Cuban.
The billionaire entrepreneur, who purchased the basketball team in 2000 for $280 million, disrupted the sports ticketing industry by decreasing ticket prices at the American Airlines Center, according to a report by The New York Times.
"We have decreased prices across the board multiple times," Cuban told the Times. "The only tickets that have gone up marginally are our best seats. ... I don't run the Mavs to maximize profits. We now make money. But it's more important to me that fans can always afford to come to games."
The team, which has made the playoffs in all but one of the last 15 seasons, is currently valued at $1.4 billion, according to Forbes data.
Josh Williams, a designer who sold his start-up Gowalla to Facebook in 2011 and is a longtime Dallas Mavericks fan, has moved to the Bay Area and is now a Warriors season-ticket holder. His tickets cost about $50 per game and are slated to cost 40 percent more next season, according to the Times.
"One year my season tickets cost $24 a ticket, and I got my renewal package and they had dropped the price to $14," Williams told the newspaper, referring to his Mavericks tickets. "It turned out what Mark was doing was jacking up the price on the lower bowl, where he knew the purchases were [from] corporations, and reducing the price on the real fans upstairs."
Read the full report from The New York Times.
Disclosure: CNBC owns the exclusive off-network cable rights to "Shark Tank," which features Mark Cuban as a judge.