Nirav Modi, 45, is soft spoken and understated, much like his jewelry designs. Sitting in his upscale New Delhi store, surrounded by his celestial diamond creations, the Wharton school dropout tells CNBC about how he rose to fame as a designer by learning from his family business - even though he doesn't know how to draw.
A passion for diamonds and an understanding of luxury helped Nirav Modi create a successful jewelry company in the space of just five years. Pieces designed by him have been worn by international celebrities including Kate Winslet and Aishwarya Rai.
"I travel a lot, I get inspired and I give a narrative, an emotion, to my designers who sketch," says Modi. "Then the engineers figure out how to make it."
Some collections, he says, have been inspired by Monet's paintings, others by the Taj Mahal, and can fetch anything from 100,000 Indian rupees ($1,500) to 500 million rupees ($7.5 million).