I'm a millennial, running a creative agency meant to help brands connect with millennials. The irony isn't lost on me, but neither is my frustration with how our generation is portrayed in media.
You'd think after nearly half a decade of research and analysis, we would feel more understood. Instead, we're continually hit with stereotypical anecdotes (cue hoverboards, whiny-ass employees, open workspaces, etc.) and terrible advertisements meant to tap into the millennial mindset, but actually only piss us off.
If marketers want to make any progress at all, it's time to murder the myth. Step inside our world, and suddenly narcissistic, perma-adolescents come into focus as 80 million complex individuals, with only a few things held in common—things that can unlock real growth potential in your business.