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Online events need to increase production values to attract attendees, director says

James Wright2 hours ago

With TikTok deal, Walmart could gain 'a front row seat to the next generation of consumers'

Melissa RepkoMon, Sep 21st 2020

As Main Street crisis worsens, Facebook launches new small business platform

Lori IoannouThu, Sep 17th 2020

Ex-WPP CEO Martin Sorrell says Facebook advertising boycott had ‘little impact’

Sam SheadWed, Sep 9th 2020

Samsung CMO discusses launching products in a virtual world

James WrightThu, Sep 3rd 2020

WPP declares interim dividend and beats dire forecasts

Thu, Aug 27th 2020

Herbalife CEO on demand for the company's products

Mon, Aug 24th 2020

Pro-tech advocacy group backed by Facebook and other silent investors releases its first ad

Fri, Aug 14th 2020

Apple marketing chief Phil Schiller steps down from role

Tue, Aug 4th 2020

Capital Connection

FutureBrand lists companies that are branding themselves right amid the coronavirus

Tue, Aug 4th 2020

Squawk on the Street

Under Armour CEO on making the company sexy again

Fri, Jul 31st 2020

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Soccer star Megan Rapinoe speaks out about race and change as part of new Nike campaign

Thu, Jul 30th 2020

Squawk Box Europe

One in three major global brands considering pausing social media advertising, WFA finds

Thu, Jul 2nd 2020

Street Signs Europe

Facebook boycott will have to be long term to bring about significant change, expert says

Tue, Jun 30th 2020

Squawk Box Europe

Facebook is in the eye of the storm ahead of U.S. election: Martin Sorrell

Tue, Jun 30th 2020

Street Signs Europe

A lot of brands taking a more narrow focus amid pandemic, retail analyst says

Fri, Jun 26th 2020

Marketing.Media.Money

Mastercard's marketing chief has surprising advice for other CMOs

Tue, Jun 23rd 2020

Google U.S. ad revenue will drop for the first time this year, eMarketer says

Mon, Jun 22nd 2020

New Ford Bronco to debut on O.J. Simpson's birthday

Thu, Jun 18th 2020

Marketing.Media.Money

Cannes Lions set for virtual event due to the coronavirus pandemic

Wed, Jun 17th 2020

Bozoma Saint John says companies need to 'put their money where their mouth is' to fight racism

Mon, Jun 1st 2020

Nike has consistent messaging: Marketing expert on brand response to protests

Mon, Jun 1st 2020

Marketing.Media.Money

How James Bond can help brands stand out from the advertising crowd

Mon, Jun 1st 2020

Marketing.Media.Money

Martin Sorrell on Covid-19's global impact on business and marketing

Thu, May 21st 2020

Marketing.Media.Money

S4's Sorrell on changing consumer behavior and his advice to brands

Thu, May 21st 2020

Marketing.Media.Money

Coronavirus has changed consumer behavior — here's what marketers need to do next

Thu, May 14th 2020

Under Armour delaying payments to some of its athletes as it deals with the fallout from coronavirus

Tue, May 12th 2020

Marketing.Media.Money

These brands are still going ahead with product launches despite the coronavirus crisis

Fri, May 1st 2020

Marketing.Media.Money

How Unilever and Minecraft are putting education ahead of profit

Fri, May 1st 2020

Marketing.Media.Money

To launch or not to launch? The coronavirus conundrum

Mon, Apr 27th 2020

Sports teams mull how to cover refunds and lost ticketing revenue

Fri, Apr 24th 2020

Consumer Staples

Hair dye and cookie dough — what people in the US and Europe are buying in lockdown

Thu, Apr 23rd 2020

Lowe's to advertise during NFL draft, hinting a bolder marketing strategy is part of its turnaround

Wed, Apr 22nd 2020

Marketing.Media.Money

How businesses are adapting their marketing strategies to survive lockdown

Tue, Apr 21st 2020

Marketing.Media.Money

The move toward quality journalism and why some brands are missing out

Tue, Apr 14th 2020