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How Tinder does experiential marketing in the real world

James WrightFri, Sep 20th 2019

Tinder uses influencers, but not like other brands

James WrightFri, Sep 20th 2019

Physical books still outsell e-books — and here's why

Lucy HandleyThu, Sep 19th 2019

Brands can't eliminate — only manage — mobile ad fraud, experts say

James WrightWed, Sep 18th 2019

UPDATE 2-Adobe's fourth-quarter forecast, marketing software unit disappoint

ReutersTue, Sep 17th 2019

Nike wins an Emmy for 'Dream Crazy' ad featuring Colin Kaepernick

Mon, Sep 16th 2019

Movie trailers are a cult phenomenon. Just ask Star Wars fans

Sat, Sep 14th 2019

Marketing.Media.Money

Johnny Depp says there was no 'dishonorable' intent after Dior perfume ad backlash

Tue, Sep 10th 2019

UPDATE 2-Juul warned by FDA over marketing practices

Mon, Sep 9th 2019

FOCUS-No place like home: Chinese firms stung by trade war build up domestic brands

Thu, Sep 5th 2019

Mobile marketing firm AppLovin invests in game studios

Thu, Sep 5th 2019

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Marketing.Media.Money

Targeting LGBTQ consumers shouldn't just be for Pride season: CEO

Tue, Sep 3rd 2019

The NFL, facing declining interest among young viewers, just struck a deal with TikTok

Tue, Sep 3rd 2019

Marketing.Media.Money

Personalization isn't limited to ad messages at L'Oreal, it's about the product itself too

Fri, Aug 30th 2019

Marketing.Media.Money

How L'Oreal's augmented reality acquisition helps with online brand experience

Fri, Aug 30th 2019

U.S. FDA approves Mylan generic of Lilly lung cancer drug Alimta

Thu, Aug 29th 2019

UPDATE 3-FTC probes marketing practices of e-cigarette maker Juul -source

Thu, Aug 29th 2019

UPDATE 2-FTC probes marketing practices of e-cigarette maker Juul - WSJ

Thu, Aug 29th 2019

FTC probes marketing practices of e-cigarette maker Juul - WSJ

Thu, Aug 29th 2019

Instagram influencers are often white, and now the brands that pay them are getting pushback

Thu, Aug 29th 2019

UPDATE 1-Jeweller Pandora aims to regain sparkle after LA relaunch

Thu, Aug 29th 2019

Struggling jewelry maker Pandora to relaunch brand at LA event

Wed, Aug 28th 2019

UPDATE 6-Tiffany profit tops estimates, Hong Kong and tourism hit sales

Wed, Aug 28th 2019

UPDATE 4-Tiffany profit tops Wall St estimates even as sales fall on tourist spending drop

Wed, Aug 28th 2019

UPDATE 4-J&J liable for $572 mln in Oklahoma opioid epidemic trial, but shares surge

Mon, Aug 26th 2019

UPDATE 2-Court affirms alternative Keystone XL oil pipeline route through Nebraska

Fri, Aug 23rd 2019

Marketing.Media.Money

Banning serial returners could be a bad move for marketers

Fri, Aug 23rd 2019

CORRECTED-(OFFICIAL)-Smithfield Foods launches plant-based meat products in growing trend

Tue, Aug 13th 2019

Sorrell's S4 Capital buys influencer agency IMA

Mon, Aug 12th 2019

UPDATE 4-Shares in off-pace Adidas slip as it pays to fix sourcing shortages

Thu, Aug 8th 2019

UPDATE 2-Adidas shares slip on disappointing sales figures

Thu, Aug 8th 2019

Marketing.Media.Money

How Dunkin' develops new products and new promotional possibilities

Tue, Aug 6th 2019

Marketing.Media.Money

Dunkin's transformation was about more than just losing the donuts

Tue, Aug 6th 2019

UPDATE 1-Mallinckrodt puts on hold generics spinoff as opioid litigation drags

Tue, Aug 6th 2019

ANALYSIS -Promotions and patriotism: 'Battle Mode' Huawei sees China smartphone sales surge

Mon, Aug 5th 2019