Business Strategy
Marketing
The wedding dress worn by Meghan, Duchess of Sussex, was made by Givenchy, part of luxury group LVMH. Its chair, Bernard Arnault, has called the gown 'absolutely marvelous'
You may not know about it, but Jack Ma's Taobao University knows all about you, according to one e-commerce entrepreneur who attended.
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The tool, called Rekognition, is already being used by at least one agency to check photographs of unidentified suspects against a database of mug shots from the county jail.
So you've got a show, now you need an audience. That's where sponsorship helps, says PwC's Chairman Kevin Ellis, but the support works both ways with unique corporate training for PwC staff.
Without public subsidy, The Old Vic Theatre needs help from corporate benefactors like RBC. We catch up with RBC's CEO David Thomas to find out what they gain and Tania Bryer talks to Kate Varah about why marketing is so important.
Before The Old Vic became a charitable trust, it was threatened with being turned into bingo hall. That was until Sally Greene OBE got involved.
Google's catchphrase "Don't be evil" appears to have been all but removed from its corporate code of conduct.
May 21- Australia's BWX Ltd, a marketer of branded skin and hair care products, said on Monday it received an unsolicited takeover offer from two of its senior executives and Bain Capital, valuing the company at A $803 million. The offer from Chief Executive Officer John Humble, Finance Director Aaron Finlay and Bain Capital is conditional upon a unanimous...
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May 21- Australia's BWX Ltd, a marketer of branded skin and hair care products, on Monday said it received an unsolicited takeover proposal from two senior company officers in partnership with Bain Capital Private Equity, valuing the company at A $803.4 million. A $6.60 per share in cash represents a 50 percent premium over BWX's last close of A $4.41.
More than 200 apps and services offer would-be stalkers a variety of capabilities, from location tracking to recording video, a study shows.
Chatri Sityodtong of One Championship says "values, heroes and stories" play a big role in its marketing efforts.
*Toyota, China's GAC Motor to start selling iX4 EV by year's end. *Car will have GAC branding, sold through Toyota in China. BEIJING, May 18- Toyota Motor Corp is taking an unprecedented route to meet China's stringent green car quotas: its showrooms will sell an electric vehicle without the Japanese company's distinctive triple-oval logo.
Sir Martin Sorrell has hinted at what he will do next after leaving advertising group WPP following allegations of personal misconduct.
Nicolas Georges Trad of the Reputation Institute says that consumers in China know and expect more from companies now, making it harder to maintain strong reputations.
NEW YORK, May 15- Six more U.S. states on Tuesday announced lawsuits against OxyContin maker Purdue Pharma LP, accusing the company of fueling a national opioid epidemic by deceptively marketing its prescription painkillers to generate billions of dollars in sales. U.S. state attorneys general of Nevada, Texas, Florida, North Carolina, North Dakota and...
NEW YORK, May 15- Six more U.S. states on Tuesday announced lawsuits against OxyContin maker Purdue Pharma LP, accusing the company of fueling a national opioid epidemic by deceptively marketing its prescription painkillers to generate billions of dollars in sales. U.S. state attorneys general of Nevada, Texas, Florida, North Carolina, North Dakota and...
NEW YORK, May 15- Six more U.S. states on Tuesday announced lawsuits against OxyContin maker Purdue Pharma LP, accusing the company of fueling a national opioid epidemic by deceptively marketing its prescription painkillers to generate billions of dollars in sales. U.S. state attorneys general of Nevada, Texas, Florida, North Carolina, North Dakota and...
STATES SUE OXYCONTIN MAKER PURDUE PHARMA LP OVER MARKETING AND SALE OF OPIOID DRUGS.
CNBC's Todd Haselton offers some tips to prevent robocalls.
John Wannamaker's famous saying, "I know half my ads are effective, I just don't know which half", is still valid in this digital world, but that needn't be the case according to Scott Knoll at IAS
