Consumer goods company Reckitt Benckiser is set to use digital means over stores to sell its cleaning brands in emerging markets such as China and India.
RB's Keerti Nair tells CNBC why insights are more relevant when the insights team are more transparent.
Nothing's more dull than a dull presentation. Dan Quirks explains why breaking 10 key rules stops presenters being asked back.
Every year the top Oscar nominees receive swag bags that have included gifts from luxury holidays to sweat-absorbing patches. In 2019, they can calm their nerves ahead of the Academy Awards with a range of cannabis-infused products
Catherine Haigh at Premier Foods explains how internal and external insights are helping a heritage brand like Mr Kipling return to market
Unilever's BV Pradeep tells CNBC that the insights team lies at the heart of the marketing function
AI will soon be able to look at data and extract its own insights for marketers, in the meantime, ask the right questions.
As market researchers and analysts gather in London for The Quirk's Event, James Wright finds out what the issues are with Steve Quirk
Valentine's Day is a celebration of love and romance — and a great opportunity for marketers to create publicity for their brands. CNBC takes a look at some of the weird and wonderful Valentine's campaigns capitalizing on the festival.
VEVEY, Switzerland, Feb 13- Nestle will sell Starbucks-branded coffee at grocery stores and online in Europe, Asia and Latin America from this month as it seeks to increase its lead over rivals such as JAB. These will be available at grocery stores and online in 14 markets, including Belgium, Brazil, Chile, China, Mexico, the Netherlands, South Korea, Spain and Britain,...
VEVEY, Switzerland, Feb 13- Nestle will sell Starbucks-branded coffee at grocery stores and online in Europe, Asia and Latin America from this month as it seeks to increase its lead over rivals such as JAB. These will be available at grocery stores and online in Belgium, Brazil, Chile, China, Mexico, the Netherlands, South Korea, Spain and Britain, with more markets...
Fans of the famous brick brand will have to use a Snapcode — a QR code for Snapchat — to buy from the fashion range, available from Wednesday. When shoppers scan the code, they'll enter an augmented reality boutique.
Nigel Vaz, CEO of Publicis Sapient, joins "Squawk Box" to break down exactly how he helps businesses digitize their customer experience and why it's the future of marketing and customer relations.
IHOP sold 4 times as many burgers after it teased it was changing its name to IHOb than it did before the marketing stunt.
Feb 6- Chipotle Mexican Grill Inc topped Wall Street estimates for quarterly earnings as it lured diners with aggressive marketing and online orders spiked, sending its shares up 10 percent in after-hours trading on Wednesday. Chipotle's focus on marketing and food-delivery has been championed by Chief Executive Officer Brian Niccol, who has now finished...
A trademark application to the U.S. Patent and Trademark Office (USPTO) noted that there had been "massive unsolicited media coverage of Chunky" such as parodies on "Saturday Night Live", "The Simpsons" and "Family Guy."
Feb 5- A marketing blitz involving supermodels and Instagram helped Ralph Lauren woo more customers and report another quarter of better-than-expected sales and earnings, sending its shares up over 12 percent on Tuesday. Victoria's Secret model Taylor Hill promoted a new line of Ralph Lauren fragrances, while "Quantico" star Priyanka Chopra and singer Nick...
Bacardi CMO John Burke tells MMM that they build their brands in bars and restaurants.
Feb 5- Ralph Lauren reported better-than-expected holiday-quarter revenue and profit on Tuesday, as the luxury fashion group's bigger push on marketing helped it woo more customers, sending its shares up more than 8 percent. Revenue rose to $1.73 billion from $1.64 billion, beating analysts' average estimate of $1.66 billion, according to IBES data from...
The 2019 Super Bowl was watched by the fewest people in 11 years, according to preliminary ratings figures from research firm Nielsen.