Business Strategy
Marketing
BOSTON, Sept 22- Aegerion Pharmaceuticals Inc will plead guilty to two misdemeanors and pay $40.1 million to resolve investigations into its marketing and sales of an expensive cholesterol drug, U.S. authorities said on Friday. The settlements will resolve long-running investigations into Aegerion, a subsidiary of Canada's Novelion Therapeutics Inc, by...
BOSTON— A Massachusetts drug company has agreed to pay more than $35 million to resolve criminal and civil charges that it falsely marketed a cholesterol medication. The U.S. Attorney's Office in Boston said Friday that Aegerion Pharmaceuticals has agreed to plead guilty to two misdemeanor counts of violating federal law when it sold and promoted the drug...
BOSTON, Sept 22- Aegerion Pharmaceuticals Inc will plead guilty to two misdemeanors and pay $40.1 million to resolve investigations into its marketing and sales of an expensive cholesterol drug, U.S. authorities said on Friday. The settlements will resolve long-running investigations into Aegerion, a subsidiary of Canada's Novelion Therapeutics Inc, by...
A survey of 12,000 people by media group Havas reveals marketers maybe playing catch-up with society when it comes to gender.
Former England soccer captain David Beckham and insurer AIA's Chief Marketing Officer Stuart Spencer discuss their latest partnership.
While the broadcast TV industry continues to face competitive pressures, it's not all doom and gloom according to Comcast EVP of Strategy, David Clark
Hilton maybe spending millions on digital marketing technologies but it's still only part of the marketing mix, says CMO Geraldine Calpin.
By 2027 the travel and tourism market will be worth $3.5 trillion. Hilton wants a big share by offering hotels from luxury Conrad's, to economy brand Tru.
Honors is Hilton's global loyalty program. Mark Weinstein explains why it's about far more than just filling empty rooms.
Channel 4 paid millions to poach Great British Bake Off from the BBC. Jonathan Lewis says it's paying off, and the two show sponsors are delighted.
Digital Key allows guests to use their mobile phone to open their hotel room and allows staff to focus on customer service rather than checking in.
Rhys Noelke, SVP Strategy for German broadcaster RTL, talks to Carolin Roth about the challenges facing TV advertising.
In this digital age, you might think the paper coupon is past its sell-by date. But according to Valassis, paper and digital coupons are popular as ever.
FRANKFURT, Sept 19- The pioneer of mobile app analytics, App Annie, on Tuesday said it has begun tracking Android app usage in China, a landmark for understanding consumer behavior in the world's top smartphone market, which increasingly sets the pace for global trends. App Annie said it was now able to offer real-time statistics on mobile application usage in...
FRANKFURT, Sept 19- The pioneer of mobile app analytics, App Annie, on Tuesday said it has begun tracking Android app usage in China, a landmark for understanding consumer behavior in the world's top smartphone market, which increasingly sets the pace for global trends. App Annie said it was now able to offer real-time statistics on mobile application usage in...
Some of the biggest companies in the world are finding they need to play by an entirely new set of rules on the once-anarchic internet.
DOVER, Del.— An Arizona-based pharmaceutical company targeted in lawsuits and criminal investigations over its marketing of a highly addictive painkiller has filed a related patent-infringement lawsuit against a rival drug maker. Insys Therapeutics filed the complaint against Teva Pharmaceuticals on Wednesday in federal court in Delaware.
*Pilot projects to recharge cars in Europe, California. *Company sees fossil fuel growth in China, India, Mexico. The Anglo-Dutch firm, with 43,000 fuel stations in 80 countries, aims to expand in China and India, as well as Mexico, where it sees fossil fuel growth in the next decade, John Abbott, the head of refining, trading and marketing, told Reuters.
*Pilot projects to recharge cars in Europe, California. *Company sees fossil fuel growth in China, India, Mexico. The Anglo-Dutch firm, with 43,000 fuel stations in 80 countries, aims to expand in China and India, as well as Mexico, where it sees fossil fuel growth in the next decade, John Abbott, the head of refining, trading and marketing, told Reuters.
An Australian ad campaign promoting lamb has attracted widespread criticism from the country’s Hindu community, prompting officials to lodge a diplomatic protest with the government.
