Companies that buy advertising programmatically via automated systems that involve numerous online processes between ad exchanges and publishers, are at risk of having their ads "clicked" on by bots instead of humans.
App advertising could be a waste of money thanks to dubious practices such as spoofing says Digital Remedy's David Zapletal
Palace, known for its product "drops," where it launches a new collection without warning, and Ralph Lauren, famous for its traditional preppy-style Polo Ralph Lauren brand, announced a partnership via Instagram.
The Marlboro-maker's "Hold My Light" campaign claims to be a "new way to give up cigarettes," and links to a website where smokers can have friends commit to help them quit. Charity Cancer Research U.K. called the campaign "staggering hypocrisy."
"We believe Instagram data can no longer be ignored as a data point for luxury investors, to help them pick the winning brands," said a report from UBS. The number of Instagram followers a luxury brand has is likely to correlate to sales.
Razor handles will be printed using stereolithography, a type of 3D printing technology from Boston-based Formlabs.
U.K. marketing budgets are growing at their slowest rate since 2015, according to industry body the Institute for Practitioners in Advertising (IPA). Figures saw their slowest rise for almost three years during the third quarter of 2018.
Facebook's Watch service was a latecomer to the streaming video market. Facebook wants to get more of the video ad market, projected to hit $19.81 billion in the U.S. by 2020. Meanwhile, MTV-owner Viacom is focused on a turnaround plan.
"The Conners," a spinoff of canceled sitcom "Roseanne," premiered on ABC and showed the family grieving after Barr's character died of an opioid overdose. Barr released a statement saying it was "grim and morbid," according to a Reuters report.
Oct 16- U.S. advertising company Omnicom Group Inc topped Wall Street expectations for profit in the third quarter as it cut jobs and shifted focus towards digital marketing to better compete with Google and Facebook. Revenue at the owner of the BBDO and OMD advertising agencies rose 6.9 percent in the euro zone and almost 14 percent in Asia/Pacific while...
Mark Ritson says TV isn't dead, far from it... there's a battle for the big screen in our living rooms. Plus, why marketers need to think about longer term brand strategies.
The EVP of Zenith tells MMM that we shouldn't focus too much on gimmicks but marketers should be aware of how technology changes consumer behaviour
Oct 12- British American Tobacco PLC:. FDA SENDS LETTERS TO 21 E-CIGARETTE COMPANIES AS PART OF INVESTIGATION INTO POSSIBLE ILLEGAL MARKETING. *FDA SAYS LETTERS SEEK INFORMATION ABOUT MORE THAN 40 E-CIGARETTE PRODUCTS, INCLUDING SOME FLAVORED PRODUCTS.
Event director Chris Chapman gives us his personal highlights of this year's event, and the question of whether it's marketers or marketeers is finally answered.
Shares of Abbvie rose 2.39 percent to $92.87 in after-market trading. The license period will begin on Sept. 30, 2023 in the United States and on Oct. 16 in most countries in the European Union, Abbvie said in a statement. Sandoz received marketing approval for its Humira biosimilar from the European Commission in July and had submitted its application to the U.S....
At just 10, Tiana Wilson has 15 million subscribers across a number of YouTube channels. Now the social media sensation is launching her own products under license. James Wright met Tiana and family to find out more.
Jamie Stevens tells James Wright how licensing supports film releases and how it's breathing life into older titles.
Fans could be able to buy t-shirts, shampoo and even candles featuring a black and white image of the athlete and activist with a beard, mustache and afro hairstyle, which he has applied to trademark.