Business Strategy Marketing

  • LONDON— The condom, the pill and now, the smartphone? Natural Cycles, a mobile fertility app, this month became the first ever digital contraceptive device to win FDA marketing approval. "Apps are incredibly popular and there's nothing inherently wrong about using tech to support our health," said Bekki Burbidge, deputy chief executive of the Family Planning...

  • Aug 15- Best Buy Co Inc said on Wednesday it would buy health services provider GreatCall Inc for $800 million in cash, its largest acquisition ever, as it focuses on selling products and services to an aging U.S. population. The acquisition offers Best Buy an opportunity to combine GreatCall's offerings with its merchandising, marketing, sales and services...

  • SAN FRANCISCO— Uber is still struggling to make money while the ride-hailing service's CEO deals with the headaches left behind by his predecessor. That's something that CEO Dara Khosrowshahi has predicted Uber will eventually do, but for now it makes more sense to aggressively spend money on marketing, promotions and expanding into other areas of...

  • The Microsoft and Google logos seen on smartphone screens

    Have you ever wondered why tech companies use blue in their logos? Facebook, Twitter, Samsung, LinkedIn, Intel and IBM all use shades of the color for their entire logos, while Microsoft and Google incorporate it into theirs. 

  • Why should brands be thinking about in-app advertising?

    Digital advertising is experiencing explosive growth, but Fyber's Yoni Argaman says brands should be spending more on in-app advertising.

  • The original 11 women and men who entered the Love Island villa for the fourth season of ITV's Love Island

    Love Island is a British reality TV dating show that saw swimwear-clad twentysomethings spend several weeks in a luxury villa attempting to find their romantic match for a £50,000 ($64,467) prize.

  • The Toronto- based retailer has focused on building up its online business, increasing private label brands in stores, boosting marketing spend and launching a loyalty program earlier in the quarter. Expenses rose about 5 percent to C $831.2 million, with net income attributable to shareholders dropping 20 percent to C $156 million. "We expect most of these...

  • *North America sales up 16 pct, greater China up 27 pct. BERLIN, Aug 9- German sportswear firm Adidas reported higher-than-expected second-quarter results on Thursday, as it kept growing faster than rival Nike in North America even as it stagnates in its western European home market. The results are the latest endorsement of a strategy implemented by Chief...

  • BEIJING, Aug 9- U.S. short-term rental service Airbnb Inc has hit a wall with its newest marketing scheme in China, after regulators objected to a promotion offering sleepovers on the Great Wall of China. The San Francisco- based company last week asked users in China to compete for four slots to stay at a "Great Wall Wonder house", sleeping overnight in one of the...

  • The company spruced up its shoe business last year with the addition of Jimmy Choo, banking on a brand whose stilettos have been worn by the rich and famous, ranging from Princess Diana to "Sex and the City" star Sarah Jessica Parker. Jimmy Choo sales came in at $172.7 million, comfortably beating analysts' average estimate of $143.65 million, also benefiting from a...

  • Aug 8- Fashion house Michael Kors Holdings Ltd's efforts to revamp its high-end shoe brand Jimmy Choo paid off as the company topped Wall Street's quarterly profit estimates on Wednesday and raised its full-year earnings forecast. The company spruced up its shoe business last year with the addition of Jimmy Choo, banking on a brand whose stilettos have been...

  • Dwayne "The Rock" Johnson stars in Under Armour's "Will Find A Way" ad campaign, April 2018

    Wrestler-turned-actor Dwayne Johnson's endorsement deal with Under Armour has been ranked as the best-matched celebrity-brand partnership in the fashion and retail sectors. 

  • Aug 1- Facebook Inc's WhatsApp messenger service will start charging businesses for sending marketing and customer service messages, it said on Wednesday, as the social network company's flagship brand faces slowing usage and revenue growth. The messages will be charged at a fixed rate for confirmed delivery, ranging from 0.5 cents to 9 cents per message...

  • Does an ad campaign result in a company selling more products? It's the ultimate question for marketers, in a world where chief executives and heads of finance want to see returns on investment over  softer marketing measurements.

  • TOKYO, Aug 1- Mazda Motor Corp on Wednesday posted a 17 percent drop in operating profit for the first quarter, as a rise in marketing expenses offset an increase in sales. Operating profit at Japan's fifth-largest automaker was 33.1 billion yen for the April-June period, versus 39.9 billion yen a year ago. Mazda kept its forecast for a 28 percent slide in operating...

  • The New York- based fashion company, like peers Tapestry Inc and Calvin Klein-owner PVH Corp, has pulled heavily discounted products from department store shelves to regain its premium brand status. The company boosted spending on marketing by about 20 percent mainly for its Spring Polo campaign that features its iconic white Polo shirt, helping the men's...

  • Times Square, New York City

    Marketing budgets are set to go up over the coming year, with increasing amounts spent on digital platforms such as Google and Facebook, while more marketing functions are set to be brought in-house, according to research published Tuesday.

  • What do content producers need to do to stand out?

    Playbuzz CEO Shaul Olmert tells Marketing Media Money how advertisers and content producers can maintain people's attention span.

  • SAN FRANCISCO, July 27- Revenue forecasts from Facebook Inc that alarmed investors, fueling the worst day ever for its shares on Thursday, add to the pressure on its Instagram unit to win over more of the ad buyers that have long found success on the company's flagship app. The social media company suffered the biggest one-day wipeout in U.S. stock market history,...

  • Atlassian has made an equity investment in San Francisco- based Slack and will also partner with the company for marketing and sales. Shares of Atlassian rose about 16.7 percent to $78 in after-hours trading. Atlassian on Wednesday also reported a bigger net loss of $25.9 million, or 11 cents per share, in the fourth quarter ended June 30, from a loss of $20.7...