As recently as May, YouTube proclaimed that on mobile alone it reached more 18- to 49-year-olds than any TV network. Now, it's willing to teach marketers its ways.
On Thursday, Google unveiled the YouTube Brand Partner Program Certification. The educational course — being announced at the Cannes Lions International Festival of Creativity in Cannes, France, and at VidCon in Anaheim, California — will teach brand agencies the best strategies for video content.
"One of the things we consistently heard as people got even more involved with the platform is that they have an enormous appetite for continued learning," said Tara Walpert Levy, vice president of agency sales at Google.
"The YouTube Brand Partner Program Certification is an online, accredited path that is aimed at training agencies how to make even more of the platform and develop their own video content strategies."
Classes, available in 22 languages, will be taught by YouTube leaders and popular YouTube creators. The first group of agencies involved in the closed beta test of the initiative will get the courses at no cost.