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Buffalo Wild Wings' plan to compete with fast casual chains: 15 minutes…or it's FREE

Buffalo Wild Wings launches 15 minute lunch promo

Buffalo Wild Wings is making a play to be your go-to lunch spot.

The chicken wing chain will make your lunch order in less than 15 minutes or it's free — if you dine-in at the restaurant.

"We want to prove to our guests that they can get the Buffalo Wild Wings experience they have come to know and love within the limited time they have for a traditional lunch break," Todd Kronebusch, vice president of food and beverage for Buffalo Wild Wings, said in a statement. "Our standard was already to deliver Fast Break meals within 15 minutes, but the new guarantee adds a promise to our guests, and some fun, friendly competition."

Servers will start a timer at the table when they leave to place the order and if they do not return to the table in less than 15 minutes with the order, the meal and fountain drink is free.

The guarantee is available Monday through Friday between 11 am and 2 pm for groups of six people or less at nearly 900 Buffalo Wild Wing restaurants in the United States. Guests must order from the chain's lunch menu.

Buffalo Wild Wings' promotion hopes to compete with speedy fast-casual rivals like Chipotle and Panera —particularly after same-store sales for the company have dipped in recent quarters, missing expectations.