Wal-Mart shoppers no longer need to carry their wallets to check out at one of its 4,600-plus U.S. stores.
The world's largest retailer on Wednesday announced that it has completed the nationwide rollout of its Walmart Pay system, which it began testing in December as an add-on to its mobile app.
After slowly rolling out the feature to stores in its test markets, the company in May did its first scaled launch at 750 locations. It completed the rollout last week.
To use the three-step payment system, shoppers link their chosen payment method to their Walmart.com account, open the camera on their smartphone and snap a photo of a QR code at the register. That notifies the app to process the customer's payment.
Shoppers can link their credit or debit cards, prepaid accounts or Wal-Mart gift cards to their payments; however, they still cannot use Apple Pay. When it was introduced in December, the retailer's executives said Walmart Pay was built so that Apple Pay or a similar system could be integrated in the future. But it also said there were no immediate plans to do so.
In a call with the media Wednesday, Daniel Eckert, senior vice president of services for Wal-Mart U.S., said that the company can't speak to any progress on negotiations with third-party wallets. But discussions are ongoing, he said.
The company declined to share data on how many users have tested the payment solution so far, saying it's too early to do so. And while it hopes Walmart Pay will persuade new shoppers to download its app, it's also too early to tell if that is happening in earnest, Eckert said.
Wal-Mart did say that upon completion of the system's rollout last week, the number of transactions completed through Walmart Pay has increased 45 percent compared with the week prior. Of all transactions on the platform, 88 percent are coming from repeat users.
Now that the payment system has been rolled out nationwide, Wal-Mart will put more muscle behind marketing the service to shoppers across the U.S.
"We want to make every day easier for busy families," Eckert said.