Digital media network OZY Media is getting political with PBS.
The company announced on Friday that its first TV series "The Contenders: 16 for 16," will air on PBS starting on September 13. Each hour-long episode will feature two notable presidential candidates that— despite seeming different at first—have more in common that one might think.
"Having a smart, stylish show is going to be perfect timing," said Carlos Watson, CEO and co-founder of OZY Media. "I'm excited to bring these dramatic stories of how people ascend to the highest office in the land."
Watson hopes that OZY's multi-million dollar TV deal, which was first announced in January, won't be the last. The company has 16 shows in development, with three being shot currently. It also signed a deal with Hollywood talent powerhouse Creative Arts Agency.
"Millennials don't want to watch television, but they will watch great television," Watson. "When people are doing something special like 'Game of Thrones,' 'Peaky Blinders,' or 'The Americans,' I think millennials and others will watch."
PBS, on the other hand, is hoping OZY will be able to bring some of their youth audience to its network.
"OZY has certainly demonstrated a way to reach an incredible audience in that [millennial] sphere, and have a lot of credibility in audiences that we have an interest in exposing to the world of public broadcast," said Marie Nelson, vice president of news and public affairs for PBS.
Though the show is tied to the current interest in politics, Nelson believes that it will still be able to attract an audience after this election.
"We certainly believe this is going to have a very long tail," she said. "Political junkies are the types of folks that have an interest on an ongoing basis. We're very excited we're going to have the opportunity and the right to continue the content."