Boeing will take a nearly $5 billion charge in the second quarter to compensate 737 Max customers as the planes remain grounded.Airlinesread more
Earlier, Williams delivered a speech at the annual meeting of the Central Bank Research Association in which he said, "It's better to take preventative measures than to wait...The Fedread more
Stocks in Asia Pacific advanced in Friday afternoon trade, as comments from a U.S. Federal Reserve official led to rising expectations the central bank could ease monetary...Asia Marketsread more
The base version of the sports car will punch out 495 horsepower, 40 more than the seventh-generation car and enough to launch it from 0 to 60 in "less than three seconds"...Autosread more
Animation fans and Kyoto residents gathered at the site of Japan's worst mass killing in 18 years on Friday, offering flowers and prayers for the 33 people who died in an...Asia Newsread more
Trump said the USS Boxer destroyed Iran's drone in the Strait of Hormuz on Thursday in a "defensive action."Politicsread more
Microsoft beat on top and bottom lines, and guidance was just ahead of expectations, but the company's Azure growth is slowing down.Technologyread more
"We've seen Netflix stumble before, especially maybe after a price hike, but not quite like this," Jim Cramer says.Mad Money with Jim Cramerread more
They also voted to absolve themselves, their party and the voters who elected them – like the ones Trump inspired to chant "send her back" at a rally Wednesday in North...Politicsread more
The computing center launched by BMW and Tencent will start operations by the end of the year. It will provide cars with data-crunching capabilities to help them drive...Technologyread more
See which stocks are posting big moves after the bell on July 18.Market Insiderread more
Who knew that posting on social media could be such a lucrative career?
Clients of social media management platform Captiv8 who have more than 7 million followers on YouTube take home on average $300,000 per brand campaign, the company said. Twitter campaigns from such people — one tweet or many — are worth on average $60,000, according Captiv8,
The highest contract the company has secured? One client got paid seven figures for a year-long online spokesperson campaign for an automotive company, said Captiv8 co-founder Krishna Subramanian. The agreement involved creating and posting on various social media platforms, public appearances and an exclusivity agreement.
Captiv8 allows brands to analyze data across social media platforms using context like hashtags and people's locations. Those brands can then find the right person to promote their product. Most of Captiv8's clients are digital media influencers, though some are more traditional celebrities who may have gotten their start in TV or movies.
With the youth spending much of their time online and on mobile devices, paying celebrities to post about products on their personal accounts is an increasingly popular advertising tool. Those celebrities aren't necessarily "traditional" movie stars, TV stars, or athletes. They could be people who just have a large following online.
Those digital media influencers are likely to be more trusted by their followers because they see them as friends who they interact with on a daily basis. Influencer marketing company Collective Bias surveyed 14,000 adults in March 2016 and found that one-third of consumers were more likely to purchase a product from an online influencer than a "traditional" celebrity. Seven out of 10 18-to-34-year-olds preferred these "peer" spokespeople.
But the amount someone is paid depends on more than just the number of followers, said Ryan Schram, chief operating officer of online social media marketplace IZEA. The problem with relying on the number of followers is that the figure can be faked, he said.
"I could get you 1 million followers by tomorrow, but certainly it's not legitimate," he said. "It could be bots or strangers you haven't met from Kazakhstan. It's probably not real people."
More important is the number of engagements — including favorites, comments or likes a person is able to get, Schram said. It also matters to look at how likely that paid post will be seen after it publishes, for example how many times a YouTube video would be viewed over the course of two years.
A "screen-famous" celebrity with 500,000 followers who has people constantly commenting and liking their content could bring in up to $10,000 for a single post, Schram said. IZEA been able to secure six figure deals for single posts for celebrities with the highest social media followings, with multi-year agreements in the low seven figure ranges. Their deals tend not to have exclusivity agreements, allowing these spokespeople to have multiple paydays in the same category. But, Schram admitted these high paycheck "unicorn deals" are rare.
Subramanian agreed that follower counts aren't everything. Someone like Mario Lopez, who has a strong Hispanic following, may be able to command a high paycheck because of the demographic he reaches despite not having as many followers online as the top accounts, he said.
One of the top groups brands want to reach right now is millennial moms, Subramanian said. Fitness influencers are also in demand thanks to different exercise and diet trends. While the beauty category has always been interesting to brands, Subramanian said there are a lot of influencers in the space already, which can dilute payment.
Young women who now have children grew up on digital media, Subramanian pointed out. They are used to going online to find and shop for the best products
"The other thing is moms just typically take recommendations from other moms," he said. "It's also who you see controlling spending power."