Apple's stock popped more than 2 percent on Monday, on track for its best day in more than six weeks.
Shares of Apple climbed 2.2 percent on Monday, on track for their best day since July 27, when the stock gain 6.5 percent. Apple had the biggest positive effect on the NASDAQ 100, which rose nearly 1.8 percent.
The move comes as the company's new product line has seen mildly positive reception amid challenges for competitors.
Apple released a new product lineup, including the iPhone 7 and 7 Plus, at a Sept. 7 event. The event was mostly well-received on Wall Street, with 12 analysts listed in FactSet since raising their September 2016 estimates for the stock. Six analysts in FactSet lowered estimates since Sept.7.
Meanwhile, rival Samsung's shares have faced pressure. Korean-listed shares fell nearly 7 percent to hit their lowest level in two months as the company dealt with a recall following reports that batteries in Galaxy Note 7 handsets were catching fire.
— CNBC's Gina Francolla and Arjun Kharpal contributed to this report.