If this year's Academy Awards were pelted by critics for being "Oscars so white," the 2016 Primetime Emmy Awards may earn the catchphrase "Emmys so colorful," based on the diversity of the nominees and winners.
The 68th annual television award ceremony which aired Sunday treated audiences to one of the most racially diverse set of nominees in recent years. It also marks the first time that actors of color have appeared in every leading actor category.
Several took home Emmys on Sunday including Egyptian-American actor Rami Malek and African-American actors Regina King, Sterling K. Brown and Courtney B. Vance.
Keegan Michael Key and Jordan Peele, the African-American comedy duo behind Key & Peele also took home an Emmy for Outstanding Variety Sketch Show.
In addition, winners in the writing categories included Asian-American writer and actor Alan Yang and Indian-American writer, actor and comedian Aziz Ansari, who took home an Emmy for Best Comedy Writing for penning an episode of Netflix's "Master of None."
"There's 17 million Asian Americans in this country, and there are 17 million Italian Americans — they have 'The Godfather,' 'Goodfellas,' 'Rocky,' 'The Sopranos' — we got Long Duk Dong," Yang said during his acceptance speech. "So we've got a long way to go but I think we can get there."
The surge of more equal representation in television has captured not only the attention of critics and audiences, but advertisers as well. The broader scope of diversity on screen also boosts the breadth of diversity of viewers, some argue, which is something coveted by ad firms seeking to reach key demographics.
"Advertisers want to jump on board," Jorge Granier, executive producer of "Jane the Virgin," a show featuring a Latina lead actress, told CNBC in a recent interview. The show's narrator, Anthony Mendez, was up for an Emmy award this year.
"Latinos are the fast growing demographic in the United States, it's a huge audience," Granier added. "They have great purchasing power, they create trends, they are early adopters."
And they aren't the only ones, according to Granier who co-founded Latin Everywhere and Pongalo — content platforms for Spanish-speaking and bilingual audiences.
"Likewise with the African American community, which is a very large and powerful demographic, that can signify quite a change in a large company's bottom line," he said. "So, by targeting a broader audience, by being more inclusive, your business is going to grow, your business is going to succeed."
Granier's partner Rich Hull told CNBC that the Latino community collectively has about $1.6 trillion in buying power and they aren't afraid to spend it.
"We realize that the Latino market is drastically under-served," Hull said. "They over-index for mobile devices, they over-consume entertainment [and] they have money to spend… so, it's shocking that they are so under-served when it comes to media in general, but really digital media."
Hull also noted that the African American community spends 37 percent more time watching television than any other ethnic group, making the silver screen a prime location for advertisers to tap into.