Clean labels generally resulted in simpler, shorter ingredient lists, a trend Madden expected to continue.
"The clean label tag can mean many things but at its heart is consumers having trust in the products they consume, and an understanding that they are beneficial and safe," Madden said. "The use of natural ingredients and the removal of artificial and more controversial ingredients, such as certain preservatives and antimicrobials, continues."
While demand for commodities worldwide was driving the trend, Asia Pacific's share for pure commodities was the largest at one-third of the total pie, according to Euromonitor data.
A survey by Nielsen released Thursday found some 70 percent of Chinese respondents said they followed a diet that limited or prohibited consumption of some food and ingredients, such as artificial additives. More than 80 percent also said they were willing to pay more for food with no undesirable ingredients.
"As urbanization in China continues and the middle-class population grows, quality of life will continue to improve. Chinese consumers want to buy foods that can make them healthier, but they can't do it alone," said Yan Xuan, president of Nielsen Greater China, said, adding that packaged food and drink companies should take the opportunity to cater to this growing segment.