One chef is revolutionizing how people snack at the cinema.
Sherry Yard, chief operating officer restaurant division of iPic Entertainment, is a critically acclaimed chef and cookbook author who worked with Wolfgang Puck for nearly 20 years.
These days she's busy opening concept restaurants like City Perch Kitchen & Bar, which has locations in Bethesda, MD, and Fort Lee, NJ, and The Tuck Room, a gastro-lounge found in cities such as Houston, Miami Beach, Los Angeles and New York. These restaurants are owned by iPic Restaurants.
Yard has also designed the menu for iPic Theaters, creating items that can be eaten in the cinema without disturbing other audience members.
"I took it as a chef, but also as a guest — what would I want to see and what would I like?" Yard said of taking on the job of creating a new menu for iPic. "Of course, the first thing is it can't be too smelly, can't be too noisy, no forks, no knives and then it was 'what do I like to eat? What would I want to eat?'"
Yard's iPic menu is a snackable version of her City Perch menu. Items traditionally eaten with a fork are transformed into hands-only meals. City Perch's Caesar Salad has been recreated into Chicken Caesar Salad Boats — the chicken, croutons, Parmesan and dressing are housed in romaine lettuce rolls.
Similarly, the lobster platters offered at City Perch have been recreated as easy-to-eat poached lobster rolls with pink chili dressing.
These menu items are designed as fancy finger food and don't require silverware or come in noisy, crinkly plastic.
Yard is quick to admit that there is always indulgence involved in her cooking and the iPic menu is no exception. In-cinema "nosh bites" include ham and cheese biscuits with maple butter, Thai coconut shrimp, and quinoa and spinach dip with applewood smoked bacon.