President Donald Trump said on Monday that China is ready to come back to the negotiating table and the two countries will start talking very seriously.Politicsread more
U.S. stock futures surged Monday morning after President Trump said China is ready to come back to the negotiating table following a phone call Sunday and the two countries...Marketsread more
The escalating trade war between Washington and Beijing dominated discussions at the G-7 gathering in France.Politicsread more
China's state media is putting up a brave front as the country's trade war with the U.S. escalated sharply over the weekend.China Economyread more
The latest round of tariff announcements in the last few days means that by the end of the year, essentially all Chinese goods exported to the U.S. will be subject to duties.China Economyread more
"We love the location of the hotel and we also like the fact that it's right next to the airport and it's Miami," Trump added.Politicsread more
Starbucks will start selling the pumpkin cream cold brew and other items from its fall menu Tuesday.Restaurantsread more
As Washington and Beijing continue to up the ante in their protracted trade fight, the potential of a recession in the U.S. is now "the biggest concern," according to Standard...US Economyread more
Tensions stemming from the U.S.-China trade war escalated sharply over the last few days, with much happening as Asian markets were shut down for the weekend.China Economyread more
Clouding the G-7 gathering, which represents the world's major industrial economies, are the tit-for-tat tariffs between Washington and Beijing.Politicsread more
Neither the U.S. nor China wants to be seen as the party that derailed trade talks, says William Reinsch of Center for Strategic and International Studies.World Economyread more
Facebook is already dominant in mobile advertising, and the company has the opportunity to become even more so through its messaging services — What's App and Facebook Messenger.
The company sees natural fits for brands on its messenger apps, Facebook executives said during a press question-and-answer session during Advertising Week in New York.
"Consumers are naturally behaving with businesses [on Facebook Messenger]," said Andrew "Boz" Bosworth, Facebook's vice president of engineering for ads and pages, at the event. "Marketers can take greater advantage of that."
Bosworth said plans for monetization aren't fleshed out, and right now the focus is on building a great consumer experience on its messenger apps. But there are natural behaviors that lend themselves to advertising. For example, Brazilian users already connect with restaurants using What's App at a very high rate, he said.
"Our goal as a company is to make your Newsfeed experience great…. If we can make advertising work because it is great content for people, that's where the win is," said Sheryl Sandberg, chief operating officer of Facebook.
EMarketer projects that 2.19 billion people will use messaging apps by 2019. In February, What's App announced it hit its 1 billion user mark worldwide. During Facebook's 2016 Q1 call, CEO Mark Zuckerberg said 900 million people used Facebook Messenger, which was recently broken out into a separate app from Facebook.
Other popular messaging apps such as Line, WeChat and QQ have leveraged bots and other marketing tools for advertising revenue. Experts said bots can help brands have personalized conversations and give recommendations to consumers, who can chat from the comfort of their own device. Consumers are welcoming the virtual concierges, especially in Asian countries where the use of messaging apps is prevalent.
However, Facebook recently ran into a little bit of legal trouble with What's App in Germany, when the Hamburg data protection commissioner ordered the company to stop collecting and storing data on the app's users. He also asked the company to delete all information it had on its 35 million German users. The commissioner said that users should have the right to decide if they want to connect their What's App account to Facebook.
Sandberg said that Facebook works with regulators around the world, and emphasized that What's App's users consent to using the app.