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SoulCycle co-founders share their unconventional key to success

Elizabeth Cutler, left, and Julie Rice, right, co-founders of SoulCycle LLC, stand for a photo at a Soul Cycle studio
Victor J. Blue | Bloomberg | Getty Images
Elizabeth Cutler, left, and Julie Rice, right, co-founders of SoulCycle LLC, stand for a photo at a Soul Cycle studio

Elizabeth Cutler and Julie Rice opened their first SoulCycle studio in Manhattan in 2006.

Since then, the indoor-cycling workout set to dance music has evolved into a fitness phenomenon, with more than 60 locations across the U.S.

The co-founders, who recently resigned as co-chief creative officers to pursue new projects, have a somewhat unconventional outlook on success.

A key to their success, they said at the Iconic conference in Boston in September, has been "the ability to not always be the smartest person at the table — to sit at the table and ask questions and be curious and learn from the people around us."

We're trained to believe that we should be the smartest person in the room, they explained, but that mindset can be limiting and make us afraid to ask questions.

"The ability to step back and really hear and examine is rare," the co-founders said. But "you have to be willing to put your ego aside. Being right is less important than being successful."

The duo hasn't revealed what they will be doing next, but they have said they will continue working together — and of course, staying curious.