Your trip to visit Santa this holiday season is about to get candy-coated.
Candy giant IT'SUGAR has partnered with real estate investment trust General Growth Properties to create a sweet in-mall holiday experience, called Winter Escape.
In addition to photos with Santa, the 2,000-square-foot experience features a tree covered in lollipop leaves and sugar stems, candy clouds and arctic and woodland creatures made entirely out of Jelly Belly jelly beans. There's even a snowman made out of marshmallows.
"The IT'SUGAR Winter Escape is designed to appeal to a much wider audience than the traditional Santa experience," Tom Schneck, director of marketing services at GPP, told CNBC. "Of course, the photo opportunity with Santa is still center stage, but we've created an environment that offers more colorful and memorable photos as well as a built-in shopping experience."