Twitter is taking its livestreaming ambitions international by partnering with Australia's Victoria Racing Club (VRC) to broadcast the 2016 Emirates Melbourne Cup on November 1.
The cup, the country's most prestigious thoroughbred horse race, starts at 3 p.m. local time on the first Tuesday of every November at the Flemington Racecourse in Melbourne.
The hour-long broadcast will be produced by Australia's Seven Network for the VRC and Twitter's livestream, and will include 30 minutes of pre-race build up as well as post-race commentary and analysis.
Additional video clips of the race and various scenes at the Melbourne Cup Carnival will also be available on the official account of the Flemington race course.
In a bid to counter stagnant user growth, Twitter has signed several deals with sports organizations in the U.S. to broadcast games and related content on its site.
The social network won the rights to livestream National Football League (NFL) games, by paying the NFL about $10 million for 10 games. The first livestreamed game reached about 2.1 million viewers.
Twitter also signed a deal with the National Basketball Association (NBA) to broadcast exclusive live programming, including a new weekly pre-game show.