Plan on dressing Fido as a pumpkin this Halloween? You're not alone.
More consumers are dressing up their pets this year than at any point in the last 12 years, according to the National Retail Federation.
Last year, the NRF estimated that $350 million was spent on pet costumes, with a whopping 20 million consumers opting to dress up their pet. This year, that number is expected to grow, with the NRF forecasting that 16 percent of Americans, or about 27.7 million people, will put their furry friend into a costume.
"More and more pet parents want to include their pets in traditions and celebrations," PetSmart told CNBC. "Halloween continues to be a favorite among pet parents and whether it's dressing pets as a favorite superhero, pumpkin or a festive collar and gifting them with Halloween-themed treats."