Toys R Us once again will open its doors on Thanksgiving Day to welcome Black Friday shoppers.
The toy retailer plans to announce Monday that its stores will open at 5 p.m. local time Nov. 24 for 30 hours of continuous shopping. This is the fourth year in a row the retailer has opened at this time.
"Our customers have voted at the doors year after year, and they continue to want the option to get an early start on their holiday shopping lists," said Joe Venezia, executive vice president of global store operations at Toys R Us, in a statement.
Toys R Us plans to boost the number of employees working Black Friday and is prepping stores with toy experts, express checkout lanes and stocking its shelves with the hottest toys of the season.
One toy with a lot of buzz is Spin Master's Hatchimals. The interactive toy that hatches from a plastic egg has sold out at major retailers and will likely disappear fast when supplies are replenished.
"We knew as soon as we saw Hatchimals that this was going to be one of the hottest toys of the holiday season, and we named it to our 'Fabulous 15 List' for just that reason," a spokeswoman for Toys R Us told CNBC. "We will have more Hatchimals delivered right up until Christmas, but gift givers should stop by their local store early and often, because these babies are literally flying off the shelves as soon as they arrive."
In addition, "Star Wars" toys, board games and video games sold at the retailer are expected to be popular this holiday. Last year, the toy industry saw its best sales in more than a decade and it is expected to see its sales grow by 6.5 percent this year, according to the NPD Group.