If you are looking for some cheesy gifts for the holiday, you may need to hurry up. Cheetos' collection of merchandise is selling out — and fast.
The company's one-of-a-kind Eye of the Cheetah, a 18-karat yellow gold ring and earring set from the premiere Chestora Collection with matching orange sapphires and encrusted with more than 190 black and white diamonds, has already sold for $20,000.
In addition, the company's Chester Cheetah's lounge paw ($99), Chester Cheetah onesie ($39.99) and Flamin' Hot Pants ($59.99), among others, have sold out.
Cheetos, owned by Pepsi, opened the Cheetos store last Friday, hawking items like Chester Cheetah bathing briefs, Cheetos-colored bronzer and Cheetos-scented perfume. The merchandise is marketed as an upscale and high fashion collection.
"Chester Cheetah's exquisite 'paw-manship' is on display throughout the seriously stylish, seriously for sale, collection that will wow your friends and family with gifts they didn't even realize they have to have — until now." Jeannie Cho, vice president of marketing for Frito-Lay, said in a statement.