As of next month, internationally-renowned toymaker Lego will be headed up by the first non-Danish CEO, but according to the man who will be taking the reins of the brand, he doesn't expect this to be an issue.
"Not being Danish is not going to be an issue for me," Bali Padda, Lego's incoming CEO told CNBC on Wednesday.
"I've been working for Lego for over 14 years now and I've spent a lot of my time in Denmark and if I look at the last 12 years, I've spent more time in Denmark than I have in London."
"We are a Danish company firmly rooted in Billund, Denmark, with strong, strong heritage here in Denmark and that's going to continue for us. So I don't see difficulties along those lines at all."
On Tuesday, the toymaker announced that Jørgen Vig Knudstorp would be stepping down from his role as chief executive officer, after taking on the position back in 2004.