More and more shoppers are reaching for games in the toy aisle, especially games that have a shareable quality.
Fueled by interest in games like Hasbro's Speak Out and Pie Face Showdown as well as more adult games, including X-rated versions of longstanding favorites — think Trivial Pursuit and Taboo — the game segment has seen sales soar 20 percent this year, according to the NPD Group.
The segment, which includes card games, board games, puzzles, dice and strategy games, caters to toddlers, teens and adults and has been gaining speed in recent years. In 2015, game sales rose 14 percent from the prior year, when sales climbed 6 percent year over year, Juli Lennett, an NPD Group toys industry analyst, told CNBC.
This year, Hasbro has once again reformated its hot Pie Face game. Pie Face Sky High is reminiscent of the strongman carnival game. In this version, one player hits the lever with a mallet hoping to trigger the mechanism to give their opponent a face full of whipped cream.