Most of India's mobile phone users are planning to upgrade to a new device in the next 12 months driven by consumers wanting 4G handsets, a trend that is positive for premium electronics giants like Apple and Samsung in the long-term, according to Counterpoint Research.
Two in three of the over 1,500 Indian mobile users surveyed by Counterpoint, said they plan to upgrade within the next year. This is a shortening of the average 24 to 30-month upgrade cycle, to just under 20 months, the analyst firm concluded.
Indian mobile users' desire for 4G capable phones with more advanced features is driving the trend. One in three respondents were considering phones with a fingerprint sensor and a better front-facing selfie camera.