"This will never happen again," United Chief Executive Oscar Munoz said in an interview Wednesday. "That's my promise."
United share prices rose 1 percent in premarket trade after the interview on ABC's "Good Morning America." The price also was boosted by a better-than-expected earnings report by Delta Air Lines. Delta also forecast passenger unit revenue will increase 1 to 3 percent in the second quarter, citing healthy demand.
The interview came three days after the violent eviction of a passenger from a United Express flight. Munoz received widespread criticism for his response to a social media storm that followed the posting of video of the confrontation.
Asked if he would resign, Munoz responded: "No. I was hired to make United better, and that's what we'll do."
The CEO added that he didn't issue a more in-depth apology until Tuesday because "the expression of apology is important in a discussion like this."
Explaining why the debacle happened in the first place, Munoz told GMA it was a "system failure," where the company didn't provide the right tools or resources to allow United's "front-line managers" to "use their common sense."
Further, Munoz said United will not use law enforcement to remove