It all started with the search for a T-shirt.
In 2008, actress Ashley Eckstein had been cast as the voice of Ahsoka Tano in "Star Wars: The Clone Wars" and went looking for women's Star Wars clothing that she could wear to conventions and celebration events. But there was one problem — she couldn't find any.
"I wanted items that girls could wear every day, not a costume," Eckstein said. "This was something that you want to show off, your fandom in your daily life, whether it is at school or work or going and running errands on the weekends."
So, she decided to make her own. Nearly a decade later, Eckstein's company, Her Universe, is a multimillion-dollar fashion empire.
The fashion and lifestyle brand for fangirls sells a range of products from dresses and hoodies to jewelry and collectibles. Her Universe, which was acquired by privately held Hot Topic in October 2016, has expanded from selling Star Wars merchandise to offering licensed products from Disney, Marvel, the BBC, Studio Ghibli and the Syfy Channel.