Andy Rubin, best known for creating Android, said during the Code Conference on Tuesday evening that his new smartphone will launch in about 30 days.
The Essential smartphone was first unveiled on Tuesday morning, but launch details weren't known until now. The phone offers a unique display that runs from edge-to-edge, leaving barely any visible bezels. It also supports accessories, such as a 360-degree camera, that can snap onto the back and communicate with the device using wireless signals.
The smartphone is expensive. It starts at $699, which is on a par with flagship-level prices, though Rubin doesn't currently have any carriers offering subsidies to help consumers pay the phone down month by month.
Rubin said he's working on carrier partners, however, though he admitted he's also trying to make sure they don't add too much in the way of additional apps or branding to his smartphone. The phone is currently only slated for availability in the U.S.