Iconic Tour

A dream boss who pays for his workers’ weddings and their kids’ college tuition

Susan Caminiti, special to CNBC.com
Chieh Huang, founder and CEO of Boxed.
Source: Boxed

When Chieh Huang started the household goods and grocery e-tailer Boxed out of his garage in Edison, New Jersey, in 2013, lofty workplace benefits were hardly on his mind.

"When we started this business, I wanted to sell bulk goods to people all around the country," he says. "Social change through toilet paper was not on the agenda."

Perhaps not, but these days Boxed — a venture-backed company — is getting as much notice for the generous fringe benefits it offers to its more than 200 employees as for the company's smart business strategy.