"We're more focused on developed countries, instead of developing countries," Richard Yu, CEO of Huawei's consumer business group, told CNBC. That's because they're more likely to have a better economy and stronger consumer spending power, he said.
"Everybody knows that profit is on high tier, low tier no profit, and the middle tier very few margin ... to be honest, we have no interest in the low end," Yu said, adding that "Huawei is a company good at technology, innovation ... we believe we can bring more value to the high-end users" who care about better design and user experience.
Huawei has made it big at home, and it has expanded ambitiously in a quest to become a global brand. It's now the world's third-largest smartphone maker, accounting for nearly one-tenth of the market. But profits are getting harder to come by, and the company still lags behind Samsung and Apple with 22 percent and 15 percent of the market last year, according to industry research firm Canalys.