The company announced on Tuesday on a blog post its Unlimited Choice customers would get access to the premium cable and satellite network. The subscription — which costs $60 a month, with additional discounts for people who have multiple phone lines on the same account — includes unlimited data, talk and texting capabilities. For an additional $10, customers can get access to DIRECTV NOW's "Live a Little" plan, which includes more than 60 lives streaming channels and 25,000 on demand titles.
Unlimited Choice customers who currently subscribe to AT&T's video services like DIRECTV, DIRECTV NOW or U-verse TV will get HBO for free. If they don't use the services, they will get HBO through DIRECTV NOW and HBO GO apps.
The deal is likely a sign of things to come from the upcoming AT&T — Time Warner merger. AT&T agreed to purchase Time Warner for $85 billion in October 2016.
Previously, only AT&T Unlimited Plus subscribers got HBO for free. The plan — which starts at $100 with DIRECTV NOW and $115 with DIRECTV — includes unlimited data, talk, text and smartphone tethering capabilities, as well as upgrade options and a $25 video credit.