Software engineers straight out of college often make six-figure salaries, not counting equity compensation.Technologyread more
Representatives from the Chinese side say they think it likely that Chinese President Xi Jinping will attend the G-20 meeting later this month. But in order to reach a trade...China Economyread more
Wall Street, though, is clamoring for a rate cut, with an 85% chance of a move in July and a 61% probability of three reductions by year's end.The Fedread more
A company spokesperson said the outage was the result of a "an internal technology issue" and was not security related.Retailread more
Using MIT's living wage calculator, CNBC Make It mapped out the minimum amount a single parent must earn to meet their basic needs without relying on outside help in every...Earnread more
In the survey, 66% of Democratic primary voters say they'd be enthusiastic or comfortable about Biden as their nominee to take on President Trump in the 2020 election. Just...Politicsread more
The flattening of the yield curve is exuding a bad omen for the stock market if history is any guide.Marketsread more
Stratolaunch, the world's largest airplane, which flew once, is up for sale, sources familiar told CNBC.Investing in Spaceread more
Transparency is key… or is it? With the first-ever non-transparent, actively managed exchange-traded fund receiving approval from the SEC, "ETF Edge" goes straight to the...ETF Edgeread more
Mired in a crisis over its best-selling 737 Max plane, Boeing could hand the spotlight over to its rival Airbus at the Paris Air Show.Airlinesread more
A new update to the Apple Watch called watchOS 6 will notify you if the environment you're in is too loud and could damage your hearing.Technologyread more
But they also highlighted a harsh reality for start-ups — it's nearly impossible to compete with big brands in consumer electronics.
Those following in the footsteps of DJI, GoPro, Fitbit or Keurig are now finding it hard to raise funds beyond an early seed round. With well-funded companies like Juicero failing and Intel shutting down its wearables division, investors have cooled on consumer electronics in 2017.
"Investments in consumer hardware are down partly because some of the consumer and internet-of-things devices haven't really delivered," said Cyril Ebersweiler, a veteran hardware investor and general partner at SOSV. "Other start-ups are doing well but taking longer to scale than most investors would like."
At HAX, a hardware-focused accelerator funded by SOSV, a majority of start-ups in the latest batch are focused on anything but consumer devices, Ebersweiler said. Instead they are making niche health and medical devices, or industrial hardware like systems for use in logistics, farming and manufacturing.
The same thing was seen at Y Combinator, another prestigious accelerator, where hardware start-ups in the last batch included zero consumer electronics companies, but did include companies working on autonomous and unmanned aerial vehicle tech.
So which hardware companies are in a good position to raise venture capital these days? A midyear report from Osage Partners' Natasha Azar said: "'Big swing' investments are on the rise in areas such as quantum computing ... edge processors, robotics and non-traditional computing."
Ebersweiler said this could become a lasting cycle. When investors don't make big, follow-on investments in them, hardware start-ups won't go after the biggest opportunities in consumer markets. That's because it takes a lot of money to manufacture and market devices (let alone hire great tech talent) when you're up against Apple, Amazon and Google.