Google CEO Sundar Pichai said his company should be held accountable for combating the spread of fake news.
"I view it as a big responsibility to get it right," Pichai told the Verge in an interview published Wednesday. "I think we'll be able to do these things better over time. But I think the answer to your question, the short answer and the only answer, is we feel huge responsibility."
Google was criticized earlier this week for failing to weed out fake news following the Las Vegas shooting that left 59 dead and over 500 injured. In the hours immediately following the tragedy, a 4Chan article naming the wrong suspect appeared in Google search results.
"Today, we overwhelmingly get it right," Pichai said. Every time we make a mistake, "I feel the pain, and I think we should be held accountable," he said.
Internet giants like Google, Facebook and Twitter have come under pressure recently to crack down on fake news after Russian groups tried to influence last year's U.S. election. Some have started calling for greater regulation.
The Verge interview follows a series of product releases by Google.