Investors largely expected the FOMC to cut rates by a quarter point.The Fedread more
The lack of clarity surrounding the U.S.-China trade war is what's really hitting global growth, says ex- Deputy Treasury Secretary Sarah Bloom Raskin.World Economyread more
China's economy has long relied on factors such high levels of investments and an expanding labor force for growth. Those growth drivers are running out of steam.China Economyread more
India could benefit from the fallout in the U.S.-China trade war, experts told CNBC — but much-needed reforms on land and labor could prove to be a challenge for companies...Asia Economyread more
New crash tests show the Tesla Model 3 and the Audi e-tron, are among the safest models out on the road. The results bolster the theory electric vehicles may be better...Autosread more
U.S. consumers and growth in sectors such as technology have offset declines in other American industries, says Tom Finke, chairman and CEO of investment management firm...US Economyread more
The FAA administrator's comments come on the eve of his visit to Boeing facilities outside Seattle. While there, he's scheduled to meet with Boeing executives and be briefed...Airlinesread more
Last weekend's attacks on oil facilities — and the spike in crude prices that followed — should show that the world needs to stop relying on oil, says Helen Clark.Energyread more
The photo depicts Canadian leader Justin Trudeau wearing a turban and robe, with dark makeup on his hands, face and neck. Liberal Party spokesman confirms the photo is of...Electionsread more
As the Fed was meeting to consider cutting interest rates, it lost control of the very benchmark rate that it manages.Market Insiderread more
CBS, CNN and other major media companies are starting to pull e-cigarette advertising off their airways, as the death toll from a mysterious vaping-related illness continues...Health and Scienceread more
If you've ever wondered why you're celebrating National Dessert Day on Saturday, you may have National Today to thank.
The team at National Today scours the internet for at least one holiday for every day. The list is sent out as a newsletter to more than 10,000 media outlets. It also has a network of more than 2,500 bloggers and social media influencers who promote the holidays, turning these ludicrous days into real events.
Some come from official sources like the United Nations or the U.S. government — for example, National Ice Cream Day (May 17) is a federal creation. Other times it looks to pop culture, like turning the episodes around Galentine's Day from "Parks and Rec" (Feb. 13) and National Unfriend Day (Nov. 17) from "Jimmy Kimmel Live" into yearly events. It also looks at obscure Twitter and social media trends to round out the calendar.
"We are the ones who made a lot of these holidays (popular)," National Today CEO Ben Kaplan explained. "We'll have an obscure holiday no one knows about. We'll get 100 influencers and 100 TV stations and a million people on social media to celebrate it like it's a huge day."
Some of the weird "real" holidays they've found include National Respect Your Cat Day (March 28), National Clean Your Virtual Desktop Day (Oct. 17) and National Ex-Spouse Day (April 14). There's also International Day of the Nacho (Oct. 21), which shouldn't be confused with National Nachos Day (Nov. 6)
There is a business case as well. National Today is owned by digital agency PR Hacker. Showing it can create buzz around strange days can attract prospective clients for future holidays. It's worked with Budweiser for National Drink Beer Day (Sept. 28), Finlandia Cheese for National Waffle Day (Aug. 24) and Milk-Bone for National Dog Day (Aug. 26) among others. It's a little self-serving, but Kaplan says it's also fun for casual readers.
The company estimates it's made $500,000 to $1 million from promoting these days.
"A lot of our clients — small startups to huge Fortune 500 companies — are using all these holidays to create viral hooks," said Kaplan, who is also CEO of PR Hacker. "It gives consumers a call to action to do something today."