Snap just made a major move to compete with Netflix and Amazon.
The social media company is partnering with NBCUniversal to create a digital content studio that makes original shows to debut on its Snapchat platform.
NBCUniversal, which already owns a stake in Snap, said it wants to take mobile TV programs "to the next level."
"As mobile audiences continue to grow, we're excited to expand the type of content we can develop," NBCUniversal's Lauren Anderson said Tuesday.
NBCUniversal has appointed Anderson to head the project as chief content officer. The executive, who previously was the broadcaster's senior vice president of primetime programming, developed and oversaw shows such as "Parks and Recreation" and "The Office."
"By combining the best-in-class creative expertise of NBCUniversal with the broad digital reach of Snapchat, we have the unique ability to take mobile programming to the next level, creating compelling shows for both viewers and advertisers," Anderson said.
Donut Studios co-founders Mark and Jay Duplass are also set to join the venture. The brothers are the brains behind HBO's comedy series "Togetherness" and the Netflix drama film "Blue Jay."